RESOURCES

RESOURCES

Ideas, evidence and practical perspectives
Insights

Insights

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Why Jordan Isn’t a Prime Outsourcing Hub, and How Coalitions Change That

Jordan has the talent and the cost base to compete for global digital work. What it doesn’t have is scale — and fragmentation is the reason.

The Cooperative Case: Employee Ownership in the Digital Economy

Employee ownership is usually argued on ethics. In digital services, the stronger argument is retention — and it is the one that persuades founders.

Editing for Authority: What Newsrooms Taught Me About Brand Voice

Brand voice guidelines fail for the same reason bad copy fails: nobody decided what the organization actually knows that others don’t.

Case Studies

Case Studies

Evidence from the Field

Explore selected examples of writing, reporting, editorial, communications, translation, and marketing-related work. Each project reflects the same approach: understand the purpose, respect the context, and create work that helps the intended audience move forward.

Each case study carries: title · category (Writing / Research / Reporting / Editing / Translation / Communications / Marketing) · a concise description of the challenge, the work completed, and the audience or outcome served · CTA Read Case Study · image alt text.

portfolio

Journalist Portfolio

Published Articles
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Blogs

Latest Blogs

From the Resources desk