Portfolio

portfolio
Portfolio

Experience Overview

More than 15 years across business, marketing and journalism. I build marketing and business strategies for startups and growth, and champion employee ownership in digital services — grounded in a newsroom career that ran to the front page.

<b>Experience </b>Overview
Highlights

Career Highlights

My Projects

There are four turning points that shaped who I am professionally. Each marks a shift: from employee to founder, from marketer to strategist, from writer to content expert, from local reporter to international correspondent, and from translator to front-page journalist. Together they trace how a curiosity about business and words became a career built on strategy, storytelling and growth.

Checkers Inc.: Dynamic Growth Strategy

The turn from employee to founder. As CEO of this employee-owned cooperative-to-be I scaled revenues 200% in 2023–24 and 75% in 2025, lifted margins 35% and took retention from 75% to 95% — expanding into GCC, EU and US markets. Through Gojo Systems (0.5% market share in 240 days) and Pilot Studios (profitable in 120), we have been able to carve a small but growing slice of the local market. 150+ projects, 50+ brands.

Date: Since 2018

Al Bawaba: New Age Reporting

Description: The turn from writer to strategist. Where I learned SEO content and fused it with serious business journalism — 118% traffic growth in five months, single-handedly and without a team, while producing unique, value-added bilingual reporting. The capability that now underwrites my consulting work.

Date: 2023

SRF: International Broadcast

Description: The turn from local reporter to international correspondent. The only foreign stringer and fixer on retainer with Swiss Radio and Television — facilitator, correspondent and interpreter, 99% delivery anywhere in Jordan. I coordinated nation-wide radio documentaries, built a network from politicians to “vagabonds”, and was gifted an honorary SRF mic.

Date: Since 2019 or 2020

The Jordan Times: From Translator to Front

Description: I started as a translator here while still at university, left journalism for banking, then left banking to get back to it — through AlGhad, and back there for front- and full-page stories: the Jordan–Iraq premiers’ summit in Baghdad, debt imprisonment and municipal corruption, tax evasion and the shadow economy.

Date: 2011–2012 or 2012–2014

ventures

Ventures & Projects

My Projects

clients & Employers

My Client Portfolio
clients
Pricing

Services & Pricing

My Price Board
Content & Copy
CONTENT WRITING & EDITORIAL

Starting from

0.21$
/ Word

Research-led articles and content, reports, profiles, editing, blogs and white-papers that make important ideas easier to understand and act on.

  • Articles
  • Editing
  • Reports
  • Research
  • Website Copy
Get Quote
Language Services
TRANSLATION & LOCALIZATION

Starting from

0.12$
/ Word

Arabic–English translation, localization, editing and proofreading, built for meaning rather than word-for-word equivalence.

  • Localization
  • Proofreading
  • Transcreation
  • translation
Get Quote
Language Services
INTERPRETATION & FIELD SUPPORT

Starting from

49.35$
/ Hour

Consecutive and simultaneous interpretation, facilitation, stringing and fixing for projects that need accuracy and context on the ground.

  • Facilitation
  • Fixing
  • Interpretation
  • Stringing
Get Quote
Consulting & Strategy
BUSINESS & GROWTH STRATEGY

Starting from

91.64$
/ Hour

Market research, business planning, feasibility, growth and resilience strategy for startups and established companies, including cooperative and employee-owned models.

  • Business Planning
  • Cooperative Models
  • Growth Strategy
  • Resilience
Get Quote
Marketing & Communications
MARKETING COMMUNICATIONS

Starting from

70.49$
/ Hour

Practical marketing communications that connect content, audience needs, distribution channels, and measurable business goals.

  • Audience Research
  • Campaign Messaging
  • Channel Planning
  • Content Marketing
Get Quote
Journalistic Services
REPORTING & JOURNALISM

Starting from

0.11$
/ Word

SEO news writing, investigative reporting, in-depth analysis and event coverage, in Arabic and English.

  • Analysis
  • Event Coverage
  • Investigations
  • Reporting
Get Quote
News & media
NEWS & MEDIA GROWTH

Starting from

119.84$
/ Hour

New-age journalism training, newsroom transformation, content management and SEO strategy for publishers.

  • Content Management
  • Newsroom Strategy
  • SEO
  • Training
Get Quote
Blog

Latest Blogs

My Articles and Advice
June 26, 2024
Blog 1

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October 31, 2022
Blog 2

Vivamus interdum suscipit lacus. Nunc ultrices accumsan mattis. Aliquam vel sem vel velit efficitur malesuada. Donec arcu lacus, ornare eget…

June 26, 2024
Blog 3

Vivamus interdum suscipit lacus. Nunc ultrices accumsan mattis. Aliquam vel sem vel velit efficitur malesuada. Donec arcu lacus, ornare eget…