Profile

Profile

About Abdul Rahman Bazian

About Abdul Rahman Bazian

I’m Abdul Rahman Bazian — a cooperative activist and entrepreneur based in Amman: two decades building businesses, more than 15 years across newsrooms and marketing teams. I use a grounding in business and economics to turn complex ideas into practical, validated models. You Own Your Reality. So, Take Charge of It.

I started in sales at MetLife Alico 15+ years ago. Successful but restless, I moved to content and marketing at SADDA, then to The Jordan Times while at PSUT. Post-graduation, banks like to recruit Sumaya business graduates. So, I bit but I hated it. So, I left to run AlGhad’s English section and rejoined The Jordan Times in 2018, and became their only consistently full-page writer, specializing in business and economics. Meanwhile, I’d been working on my own startups, i.e. SmarTax and Checkers Inc.

At Al Bawaba Middle East I was brought in to rebuild the business section — content strategy, SEO, benchmarking. With no team or technical support, I drove 118% traffic growth single-handedly, hit 63% of the department’s target on my own, and set the benchmark for the team that followed. This experience, took my news and media expertise to a whole new level. Since then, my focus has shifted from the traditional day-after reporting we did at JT to high-quality new age media and SEO-optimized reporting.

My marketing experience began with SADDA more than a decade ago. Since then: ventures of my own, and consulting for startups on growth and sustainability strategies, SEO content, brand messaging, market research, business planning and resilience. Most recently my work in content helped Proxidize overtake older, larger competitors in the US and EU. Over the years, I’ve worked in startups, global BPOs, local CSOs, iNGOs, news and media, marketing, and more.

I’m a builder. As founder of Checkers Inc., a private-sector cooperative, and of the workers’ cooperative at the heart of the First Youth Cooperative of Jordan, I’ve developed products, grown a shareholder base, onboarded ESOP employees as partners and laid the model’s foundation — launching late 2026.

I create winning growth and resilience strategies. But at a hands-on level, apart from research and strategies, I create bilingual content – writing, translating, localizing and interpreting across both. Bilingual SEO is not a translated keyword list: each language searches and phrases differently, so I build for each on its own terms — content that ranks, and that generative AI cites as a source.

ventures

Ventures & Projects

My Projects

Date : 2018

Skillsd

Professional Skills

What I actually do, and how well

SEO Copywriting

Develop your content and copy in alignment with your SEO goals and strategies, keywords or ultimate marketing objectives. Rank higher on search engines and boost your authority.

85%

Creative Writing

Create compelling stories, blogs and artsy content that appeals to your target demographics to further your brand retention and build credibility and relatability with your audience.

87%

Copy Editing

Edit and adjust your content and documents to meet your marketing message and brand tone of voice, and integrate the SEO components you need to support your visibility goals.

89%

Content Strategy

Put together a competitive content plan that helps you translate your vision and unique value proposition into communicable pillars, ideas and actionable elements.

83%

Messaging & Communication

Develop a winning, long-term, flexible brand messaging and marketing communications strategy and action plan, to strengthen your brand authority and community.

91%

Marketing Channels

Build a strong and effective marketing and distribution channels to maximize conversion and minimize bounce rates, from brand and visuals to socials, digital marketing and website.

95%

Marketing Strategy

Develop a platform for success by building an effective marketing strategy, complete with thorogh understanding of your competitors and comparables and your respective audiences.

91%

News & Media Planning

Set up the foundations for successful growth and transformation for entities in the media, print and news agency, from content management to SEO and new age reporting tactics.

78%

Translation

Translate your content and documents to and from Arabic or English, at the highest levels of professionalism and quality, as quickly and as efficiently as possible.

96%

Localization

Localize your Arabic or English content and documents in a manner that helps your communication and marketing goals, anywhere in the Middle East, the US or UK.

88%

Interpretation

Consecutively or simultaneously interpret and translate interviews, meetings and soundbites to and from English or Arabic, as needed to achieve the goals of your project or business.

83%

Proofreading & Editing

Edit and proofread your Arabic and English content and documents to ensure proper spelling, syntax and communicability across various media and for corporate, news or technical purposes.

79%